Pandemic influenza communication: views from a deliberative forum
Identifieur interne : 002D36 ( Main/Exploration ); précédent : 002D35; suivant : 002D37Pandemic influenza communication: views from a deliberative forum
Auteurs : Wendy A. Rogers ; Jackie M. Street ; Annette J. Braunack-Mayer ; Janet E. Hiller [Australie]Source :
- Health Expectations [ 1369-6513 ] ; 2009-09.
English descriptors
- Teeft :
- Adelaide, Adelaide health technology assessment, Australian, Australian cases, Australian department, Australian government, Australian health management plan, Available evidence, Base level, Blackwell, Blackwell publishing, Broad topic, Communication methods, Communication objectives stage, Communication stage, Communication strategies, Communication strategy, Communications activities, Community expertise, Community perspectives, Community views, Comprehensive information, Credible information, Crisis communication, Current australian, Current situation, December, Deliberation, Deliberative, Deliberative forum, Deliberative forums, Deliberative methods, Ethical issues, Expertise, Fluviews team, Focus groups, Forum, Forum members, Further information, General practitioners, Government websites, Graham tucker, Health communication, Health expectations, Health policy, Healthcare priorities, Hypothetical scenario, Index case, Infection control, Infectious diseases, Internet, Journal compilation, Large organisation, Media activities, Mental disabilities, Outbreak, Pandemic, Pandemic canberra, Pandemic communication, Pandemic containment stage, Pandemic maintenance stage, Pandemic planning, Pandemic progress, Participant, People need, Personal hygiene, Policy makers, Potential contribution, Practical information, Public health, Public health emergency, Public participation, Public policy, Rapid spread, Remote communities, Respiratory syndrome, Risk communication, Sars, Sars outbreak, Scenario, Simple language, Steering group, Summary recommendations, Update, Website, World health organisation, Young people.
Abstract
Objective To use a deliberative forum to elicit community perspectives on communication about pandemic influenza planning, and to compare these findings with the current Australian national communication strategy. Design Deliberative forum of 12 persons randomly selected from urban South Australia. Forum members were briefed by experts in infection control, virology, ethics and public policy before deliberating on four key questions: what, how and when should the community be told about pandemic influenza and by whom? Results The forum recommended provision of detailed and comprehensive information by credible experts, rather than politicians, using a variety of media including television and internet. Recommendations included cumulative communication to build expertise in the community, and specific strategies to include groups such as young people, people with physical or mental disabilities, and rural and remote communities. Information provided should be practical, accurate, and timely, with no ‘holding back’ about the seriousness of a pandemic. The forum expressed confidence in the expert witnesses, despite the acknowledged uncertainty of many of the predictions. Discussion and Conclusion The deliberative forum’s recommendations were largely consistent with the Australian national pandemic influenza communication strategy and the relevant literature. However, the forum recommended: release of more detailed information than currently proposed in the national strategy; use of non‐political spokespersons; and use of novel communication methods. Their acceptance of uncertainty suggests that policy makers should be open about the limits of knowledge in potentially threatening situations. Our findings show that deliberative forums can provide community perspectives on topics such as communication about pandemic influenza.
Url:
DOI: 10.1111/j.1369-7625.2009.00562.x
Affiliations:
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Le document en format XML
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<front><div type="abstract" xml:lang="en">Objective To use a deliberative forum to elicit community perspectives on communication about pandemic influenza planning, and to compare these findings with the current Australian national communication strategy. Design Deliberative forum of 12 persons randomly selected from urban South Australia. Forum members were briefed by experts in infection control, virology, ethics and public policy before deliberating on four key questions: what, how and when should the community be told about pandemic influenza and by whom? Results The forum recommended provision of detailed and comprehensive information by credible experts, rather than politicians, using a variety of media including television and internet. Recommendations included cumulative communication to build expertise in the community, and specific strategies to include groups such as young people, people with physical or mental disabilities, and rural and remote communities. Information provided should be practical, accurate, and timely, with no ‘holding back’ about the seriousness of a pandemic. The forum expressed confidence in the expert witnesses, despite the acknowledged uncertainty of many of the predictions. Discussion and Conclusion The deliberative forum’s recommendations were largely consistent with the Australian national pandemic influenza communication strategy and the relevant literature. However, the forum recommended: release of more detailed information than currently proposed in the national strategy; use of non‐political spokespersons; and use of novel communication methods. Their acceptance of uncertainty suggests that policy makers should be open about the limits of knowledge in potentially threatening situations. Our findings show that deliberative forums can provide community perspectives on topics such as communication about pandemic influenza.</div>
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